You have a great idea for a white paper and all the data to back it up, but you're too close to the product to write about it in a way that resonates with your audience. This is a common challenge for marketing directors who, despite deep product knowledge, struggle to present information objectively.
Unfortunately, this can be off-putting for buyers seeking facts and genuinely useful insights, not a promotional puff piece. My B2B white paper writing service leverages the knowledge of your subject-matter experts to create high-level content that serves as a cornerstone of your lead gen efforts.
Effective white papers establish you as the authoritative voice in your market and the go-to on a particular topic. They are among the most effective types of content when it comes to reaching a niche audience and driving lead generation efforts, and it's important to get them right.
I write white papers that inform and influence key decision makers by using original research, data, and just the right amount of specialist language. This not only captures their attention and keeps them engaged, but also helps your brand stand out as a trusted source of genuinely useful information.
Here's a look at some of the white papers I've written for clients on anti-money laundering, compliance, and EHS.
Looking ahead to 6AMLDAn in-depth white paper on key 6AMLD considerations for financial firms, written on behalf of a leading RegTech provider.
Sanctions screening guideA paper for Fenergo designed to act as a lead magnet for its financial services client lifecycle management products.
Trends in EHS enforcementA white paper for Enhesa exploring the latest trends in environmental law, chemical safety, and OHS.
A white paper is a significant project for any marketing team, but that doesn't mean it needs to be convoluted or frustrating. I understand that the whole point of working with a freelance writer is to simplify your workload, not add to it.
That's why I streamline the B2B white paper writing process as much as possible. No endless back-and-forth, no long-winded onboarding process, and certainly no pointless Zoom calls packed with buzzwords in an attempt to justify my existence. You reach out, we have a meeting, you brief me, I speak to any other key people, and I crack on with what I'm good at: Writing no-nonsense content that engages the decision makers who matter to you.
Sure, there might occasionally be the need for additional meetings, changes, and redrafts, but we'll cross those bridges if we come to them.
Since 2018, I've written more than a million words covering many areas of technology and beyond. Fintech to smart grids; IoT to digital transformation; EHS and sustainability to ISO standards and regulatory compliance; cloud computing to power electronics; RPA to big data; telecoms and mobile broadband to cybersecurity; HR and skillstech. The list goes on.
Chances are that if you're a B2B SaaS provider with a product that falls into any of the above categories, I'll be a good fit for your project. If you think the same, let's talk.