Go-to-market managers are under immense pressure to execute a growing list of priorities — but teams are already at capacity. Everyone is giving it 110%, and there's simply not enough room to pile on additional work.
My B2B case study writing service makes it easy to scale your content output and meet organisational demand for fresh and up-to-date case studies, putting your team in a position to close bigger deals, faster.
I'm not going to insult your intelligence by telling you what case studies are, nor will I pad my webpage out with endless statistics from various studies. You're not here for that. You're here to find out what I can do for you.
Ultimately, I'm a writer who "just gets it" — those aren't my words; they're from one of my clients.
I know that, first and foremost, your prospects want to find out how you can solve their problems. That's the number one thing they must know before they can even think about buying your product. As a professional B2B writer, I demonstrate this through impactful storytelling and messaging that places your product front and centre, showcasing its strengths in the context of your customer's challenges.
The result? Your prospects get the information they need to move their buying journey forward. This helps you overcome one of the biggest hurdles in B2B sales: turning prospects into leads.
Here's a look at some of the case studies I've written for clients in assurance, EHS, and robotic process automation. You can find more examples in my portfolio.
EHS case studyProduced for European regulatory giant Enhesa, this case study focuses on their work with a smart buildings customer.
Assurance case studyThis case study was produced for LRQA and focuses on their work with Titomic, a leader in metal additive manufacturing.
RPA case studyRPA platform C TWO wanted to produce a case study exploring how their IA solution enabled their client to scale automation.
We'll begin with an initial discovery call. This gives me an opportunity to find out more about your product or service and for you to ask any questions you might have. If we're a good fit, I'll ask you to fill out a structured briefing document which covers elements like client information, target audience, tone of voice, writing style, and high-level marketing messaging.
I'll then review the brief and provide a price quote and provisional deadline. If everything is agreeable, we'll exchange contracts and schedule a strategy session between me, you, and anyone else you want to involve such as a customer account or product manager.
After that, I'll send you a skeleton outline of the case study: headings; subheadings; word count; key bullet points; and any notes on visuals such as layout and graphics for your design team.
Once the outline is approved, I'll get to work on your case study. I'll conduct research, interview your customers (where necessary), and write content based on any tone, style, or brand guidelines you have. Revisions are included, and I'll also give your final artworked case study a once-over to make sure everything is in order.
Since 2018, I've written more than a million words covering many areas of technology and beyond. Fintech to smart grids; IoT to digital transformation; EHS and sustainability to ISO standards and regulatory compliance; cloud computing to power electronics; RPA to big data; telecoms and mobile broadband to cybersecurity; HR and skillstech. The list goes on.
Chances are that if you're a B2B SaaS provider with a product that falls into any of the above categories, I'll be a good fit for your project. If you think the same, let's talk.