Freelance B2B article and blog writer

In-house marketing teams are often stretched thin. Broad content strategies, tight publishing schedules, and pressure from the C-suite to generate a constant flow of new leads can make it difficult to meet expectations while maintaining quality. The last thing you want is to start pushing content that's not up to scratch, but it can easily happen when you're operating above capacity. That's where I come in.

From conversational top-of-funnel pieces to technical deep-dives for specialist audiences, my B2B articles showcase your internal expertise and establish you as a thought leader. This makes all the difference in 2024, a time when the Internet is plagued with tedious AI-generated drivel—and Google knows it.

Quality content with fewer revisions and faster results

That's what you get when we work together.
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Why? Because my content writing process consists of much more than just mashing together a few of the top Google search results and calling it an original perspective.

Instead, I take my time to get to know your target audience and what they're looking for. I research your focus keywords and search queries, dig through the latest industry reports for stats, look into what others in your industry are talking about, and speak with subject matter experts to source insights. All this takes place before I even write a single word.

It's an intense process, but it works. This client experienced a 70% year-over-year increase in organic traffic between 2019 and 2023 after contracting me to publish one article per week.

Articles for company blogs, B2B trade publications, and more

I recently audited my Google Drive and discovered that since 2018, I have written no fewer than 2,300 articles for my clients. These range from your typical short blog posts that form part of wider marketing campaigns to long-form cornerstone content that targets and ranks for competitive keywords and search queries. I've even ghostwritten articles on behalf of industry-leading subject matter experts for some of the most renowned publications in assurance, so you can be sure you're in safe hands.

Want some examples? Here's a snippet from my wider portfolio (or contact me if you're looking for something specific):
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Although most of my writing today focuses on fintech and compliance, I've covered a wide range of subject areas over the years. Some of these include Web3; automotive; HR and skillstech; green energy and sustainability; assurance and ISO standards; and information management and cybersecurity. I've even cut my teeth in journalism, reporting on the latest developments in electrical engineering and power electronics for digital publications in the U.S. and Europe.