I'm Luke James, an expert B2B writer with a legal background. My content drives sales through improved search visibility and helps leading brands communicate their value proposition to the people who matter. Working directly with CCOs, CISOs, CTOs, and compliance officers, I create content that is trusted by companies like Klarna, Hitachi, Microsoft, SurePay, and Enhesa to reach key decision-makers.

Most of my work focuses on the content that senior leaders use to make buying decisions: thought leadership articles, in-depth white papers, data-driven industry reports, and case studies that position your solution as the only solution. I'm talking about the type of go-to content that companies rely on to reach their audience, like this guide to the EU Anti-Money Laundering Directive.

My B2B writing services

My work typically falls into one of three categories:

• High-quality articles that support your SEO, whether that's a short-form blog post designed to convert readers or a piece of cornerstone content that tells a story and builds authority.
• Impactful case studies that break down how you solve problems for your customers, supported by first-hand accounts from key decision-makers.
• Effective white papers that help to build your credibility and establish you as the go-to expert on a particular topic.

And the remaining 10%? This is made up of B2B copywriting projects such as website and landing page copy, direct response copy, and email copy. I am very picky when it comes to B2B copywriting projects due to how intense they are. Contact me if you would like to discuss a copywriting project.

A track record of positive results

My bread and butter is transforming complex products and ideas into insightful, actionable content. I achieve this through deep research and close collaborations with true subject matter experts.

Client analytics confirm that this approach works—my content drives traffic, attracts buyers, and directly increases conversions. It's as simple as that. Prime search engine rankings, increased web traffic, and generating qualified leads are just a few examples of how I deliver value for my clients.

When you work with me, there's no rehashing of existing content you can find through a Google search. Every deliverable is an original perspective developed by translating the unique (and often complex!) ideas of genuine thought leaders into content that resonates with your audience. That's how my work gets you noticed.

Want to know what this looks like in practice? Check out my portfolio.

Get in touch

Since 2018, I've written more than a million words covering many areas of technology and beyond. Fintech to smart grids; IoT to digital transformation; EHS and sustainability to ISO standards and regulatory compliance; cloud computing to power electronics; RPA to big data; telecoms and mobile broadband to cybersecurity; HR and skillstech. The list goes on.

Chances are that if you're a B2B SaaS provider with a product that falls into any of the above categories, I'll be a good fit for your project. If you think the same, let's talk.