I'm Luke James, a freelance B2B writer specialising in compliance, fintech, and enterprise SaaS. I help leading brands in select industries communicate the value of their products and services through high-level written content — and I've been trusted by some of the biggest names in these industries to do it, including Klarna, LRQA, and SurePay.

The bulk of my work focuses on the content that senior leaders use to make buying decisions: thought leadership articles, in-depth white papers, data-driven industry reports, and case studies that position your solution as the only solution.

Day-to-day, I spend my time converting complex ideas into insightful, actionable content. I do this by writing authoritative content supported by deep research and close collaboration with my clients' internal experts. I'm talking about the type of go-to content that companies rely on to reach their audience, like this guide to the EU Anti-Money Laundering Directive.

My B2B writing services

90% of my work falls into one of three categories:

• High-quality articles that support your SEO, whether that's a short-form blog post designed to convert readers or a piece of cornerstone content that tells a story and builds authority.
• Impactful case studies that break down how you solve problems for your customers, supported by first-hand accounts from key decision-makers.
• Effective white papers that help to build your credibility and establish you as the go-to expert on a particular topic.

And the remaining 10%? This is made up of B2B copywriting projects such as website and landing page copy, direct response copy, and email copy. I am very picky when it comes to B2B copywriting projects due to how intense they are. You can find some past projects in my portfolio and contact me for a quote.

A track record of positive results

Standing out in an increasingly crowded marketplace is an operational imperative. You already know that. That's why you're here—searching for a professional you can trust with your reputation.
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So, why me?

I have a proven track record of delivering positive results and measurable ROI for my clients. It's as simple as that. Prime search engine rankings, increased web traffic, and generating qualified leads are just a few examples of how my work drives value for my clients by supporting their wider SEO efforts.

When you work with me, there's no rehashing of existing content you can find through a Google search. Every deliverable is an original perspective developed by translating the unique (and often complex!) ideas of genuine thought leaders into content that resonates with your audience. That's how my work gets you noticed.

Want to know what this looks like in practice? Check out my portfolio.

Get in touch

Since 2018, I've written more than a million words covering many areas of technology and beyond. Fintech to smart grids; IoT to digital transformation; EHS and sustainability to ISO standards and regulatory compliance; cloud computing to power electronics; RPA to big data; telecoms and mobile broadband to cybersecurity; HR and skillstech. The list goes on.

Chances are that if you're a B2B SaaS provider with a product that falls into any of the above categories, I'll be a good fit for your project. If you think the same, let's talk.